Helen Clark: Inside Stories by Pond Eyley Claudia; Salmon Dan & Dan Salmon

Author:Pond Eyley, Claudia; Salmon, Dan & Dan Salmon
Language: eng
Format: epub
Publisher: Auckland University Press
Published: 2015-08-23T16:00:00+00:00

CHAPTER 11

Media relations

Politicians are fair game, and Helen Clark was the subject of more than her share of satire, including even a semi-affectionate play, On the Conditions and Possibilities of Helen Clark Taking Me as Her Young Lover. She was more fondly portrayed in bro’Town, an animated series set in Morningside, a suburb in her Mount Albert electorate.

Helen gave regular interviews on radio stations throughout the country, but had a particular soft spot for student radio, with interviewers such as Mikey Havoc at bFM. There were photo shoots for lifestyle and women’s magazines with stylists, fashionable clothes and personal interest angles, and at-home television interviews where Helen would cook dinner (always a curry) with her husband and friends. In the lead-up to the 2005 election, TV One’s Holmes show filmed at-homes with both Helen and political opponent and National Party leader Don Brash.

She also gave regular stand-up press conferences for the press gallery. She was known to the media for her text-ability, but new technologies are also fraught, and her time in office saw the growth of bloggers, some of whom could be vicious, and were not accountable to journalistic codes of ethics or interested in dealing with the truth.

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