Guidelines Communications by United Meth Communications *;

Author:United Meth Communications *;
Language: eng
Format: epub
Publisher: Abingdon Press
Published: 2016-08-15T00:00:00+00:00

Tips for Effective E-Newsletters

•Always offer recipients the option to subscribe or unsubscribe.

•For e-newsletters, consider using a simple email service such as Constant Contact or MailChimp. These services have ready-made templates and tools that make producing your e-newsletter much easier. MailChimp has a great nonprofit program that allows free sends and reporting.

•Create a subject line that identifies your church or ministry e-newsletter and lists the theme of the e-newsletter or the lead article.

•Mix both internal and external content in your newsletter. If you have no exciting internal content, you might search the Web for an excellent resource, devotional, or story. High engagement will keep people from unsubscribing and translate into higher overall opens and clicks.

•Create a table of contents at the top of the e-newsletter to help readers navigate easily and locate articles they want to read.

•Remember: Articles can be as long or thorough as you want, providing everything is concise and interesting. Google search rewards thorough content, but penalizes if content is not engaging.

•Do not put full articles in the e-newsletter. It should include only a summary and link to the full article. Keep summaries short (just like the average Web surfer’s attention span). Strive for 20- to 60-word summaries.

•Review analytics after you send your e-newsletter to see what topics interest your audiences. Plan future content based on that knowledge.

•Keep it consistent. Follow the same template each time to brand your church e-newsletter and help readers identify your church easily.

•Enhance your top articles with a beautiful or engaging photo. Do not go overboard and pair every piece of content with a photo or display an entire photo album. Post the album on your Facebook page or website and create a link in the e-newsletter.

•Create a plain text version of your e-newsletter for recipients who can only receive plain text. Most email service providers have this feature built in so you can create an all-text version with minimal effort.

•Set a delivery schedule. Send e-newsletters at least once a month to keep the lines of communication open. Try to stick to the same day and week so people anticipate recurring news and calendar updates.

•Always provide your church’s physical address, phone number, and links to your website and social media pages. Group these elements in the same place of each e-newsletter for easy reference.

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