Grow Your Business With SEO: Jump Start Guide to Online Marketing Success by Gottlieb Lise

Author:Gottlieb, Lise
Language: eng
Format: epub
Publisher: A-Z Publish
Published: 2024-09-20T00:00:00+00:00

The second approach is using a keyword that might target every one of the audiences you will try to advertise to at the same time. Here I mean a more general topic keyword.

The first approach will give you quick top rankings but will be centered only in 1 audience in the home page. Your domain name is an identifier, a better way to show your brand to the public will be the second approach.

It will be just great if the keyword you pick happens to be a winning keyword that has a high demand and has accessibility to be placed at the top of Google and that may refer to a more general topic so you may target as many audiences as you want at the same time. This type of domains and websites is what is able to become what is called Authority Websites.

Let’s give some thought on picking the best domain to work with. The following tips will be really great for you to be aware of in order to make the best decision. This is one of the most important decisions of all in your Internet marketing journey.

✓ If you are building a website for your Company you definitely need to use the name of your company as the domain name, please be aware that long domain names are hard to remember and boring to read.

✓ Use the Google Keyword Planner to find a keyword that has a lot of searches. Most of those domain names are already taken, but you may find a few that are still available.

✓ If the keyword happens to have great accessibility to rank at the top of Google that’s great, if not don’t worry, the inner pages are what you will be trying to rank at the top.

✓ If for some reason you couldn’t find an exact match domain for a keyword you really liked then you can just add a word before or after. Examples would be kidspottytraining.com which can easily let people know that the site will talk about potty training for kids and not for pets; or use howtopottytrain.com which is a very common keyword that a lot of people use to search for, especially the words “how to.”

✓ The best domain extensions to buy will be .com, .org or .net. These are the best ranking domain extensions by order.

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