Graphic Design Rules by Stefan G. Bucher

Author:Stefan G. Bucher
Language: eng
Format: epub
Publisher: White Lion Publishing
Published: 2012-04-15T00:00:00+00:00

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Thou shall learn how to group colours into hot and cold groups

Commentary When starting out on a project, I often try to think about the colours in the most basic sense possible; should they be hot or cold? There are numerous reasons for choosing a different palette, and many projects will require a combination of hot and cold colours, while others benefit immensely from being cohesive. Many people will make the mistake of quickly lumping basic colours into each side, with no leeway available. The proliferation of colour options has allowed for a greater breadth. Blues, inherently in the cool category, can take on doses of magenta until they find themselves in the hot group, where most purples will reside. Blazing hot yellows will give way to cooler light greens. Even greys themselves have been lumped into cool and warm sections by Pantone. It is a distinction that can often give your colour selections a needed collective feeling, and also create impactful decisions when only one hot or cold colour is injected into the solution. JF

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