Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Que Biz-Tech) by David Amerland

Author:David Amerland [Amerland, David]
Language: eng
Format: mobi
Publisher: Pearson Education
Published: 2013-06-26T14:00:00+00:00

How to Make Your Content Go Viral

Given what we know about the way Google ranks websites it seems obvious now that content that goes viral has some significant impact on a website’s ranking in search. Viral content is content that is widely reshared and commented on. It has the ability to influence search rankings because it delivers the following:

• Traffic to the website as the content link is followed.

• A sense of authority in the website as the content that has gone viral is reshared and commented on.

• A sense that the website is trusted because at least some of the site visitors who reshare the content are trusted by Google.

• An increase in the number of links leading to the website. This is mainly because at least some of those who reshare a viral article will also blog about it and link back to the site it came from.

• An increase in visibility in search of the website. Its increasing mention in blogs and social media channels triggers Google’s co-citation rule that looks to rank websites for specific content even when there are no direct links associated with them.

Although it is difficult to predict just what kind of content will go viral, the same cannot be said for the path a viral article follows. Essentially every piece of content that goes viral follows a similar path that takes it from its point of creation to the moment of broad discovery by one or two social media influencers who provide their “blessing” by sharing it with their followers.

What happens next is that because those followers consider the source of the reshare to be trustworthy and, perhaps, trend-setting, they both access the article (or piece of content) and reshare it in turn.

This generates the first wave of buzz that ensures high visibility. This then leads to independent discovery by many others who are not influencers. Unless you have your own strong following that is large enough in terms of numbers to enable you to “push” content to a large number of people, you need an influencer’s help to promote it. This is not to say that it’s automatic and just about anything goes as long as an influencer is willing to push it. Quality here is paramount. Influencers achieve their position in social networks by being picky about the content they share and being selective on the subjects they specialize in.

Google+ has an analytics feature called Ripples that enables the visualization of the spread pattern of an article. Figure 7.2 shows how an article that made it to the social network’s “What’s Hot” list started out by being reshared by a couple of its largest influencers first.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.