Google Ranking Secrets SEO: A step-by-step guide to the secrets of #1 rank by Joe Anucha

Author:Joe Anucha
Language: eng
Format: azw3
Publisher: Joe Anucha
Published: 2016-07-29T16:00:00+00:00

On-page2: Header or headline (H1)

Header or headline is the same as content title. Technically, it should be your H1 tag on your webpage, the first header on a page. Looks like this:

This is another important page element that Google reads to see what your webpage is about. People get confused a lot between the header and the meta title tag. Simply put, Header is for users and meta title tag is for Google. What usually get displayed on the snippet’s title is your meta title tag and not this content header.

For header you can be as creative as you want in writing your headline, to make it interesting or mysterious without caring about SEO factors (inserting target keywords). Then, you use title tag and URL as your tools to make Google understand your content more.

For example:

Headline: “Five steps to report marketing results like a boss”

Title Tag: “5 steps to report online marketing results like a boss by Joe Anucha”

URL: “reporting-online-marketing-results”

As you can see the variations above, the headline looks like it doesn’t give a damn about Google but only its users. It’s good. Looks very natural. But for title I added the words “by Joe Anucha” because I want the world to know and see in a snippet that I wrote this! No joke, many brands do this.

Also I inserted the word “online” because “online market” is the keyword I want to rank for this page. Yes I did my keyword research. I also want Google to understand this content is about “online marketing” not just any marketing.

Now, you should see what’s the game here. SEO expert is always trying to make each of the webpage element serving its purpose. We use header to persuade users and other elements to be relevant for Google and try not to look robotic.

For a new blog who constantly keep writing new posts, soon your home page will fill with lots of headers, so think of your site like a newspaper cover full of headlines, make them hook! To come up with a great headline, keep the the following in mind:

1. Always use H1 tag

2. Think of users first and ask these questions:

Be useful: Does this title look useful enough? Make yourself useful!

Be ultra-specific: Is this title too broad? Don’t promise the world. Go niche!

Be unique: Does this title stand out from the top ranks? Be yourself! Have a voice!

Learn to craft you header often, and soon you will be able to master it every time without even thinking about it.

What about H2, H3..?

For CMS like: Blogger, Joomla, Wordpress etc, your header is already H1. So you don’t need to do anything but only the sub headers that you need to choose H2 and H3 yourself like this image:

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