Food Fix by Dr. Mark Hyman

Author:Dr. Mark Hyman
Language: eng
Format: epub, azw3
Publisher: Little, Brown and Company
Published: 2020-02-24T16:00:00+00:00

BIG FOOD’S MAFIA TACTICS: CORPORATE CO-OPTING AND MANIPULATION

While establishing links to minority groups is particularly insidious, the food industry uses corporate sponsorships and financial gifts to buy loyalty from a wide range of prominent organizations. In a report by the Center for Science in the Public Interest, called Selfish Giving: How the Soda Industry Uses Philanthropy to Sweeten Its Profits,6 these nefarious tactics are extensively documented. Here’s their strategy:

Link their brands to health and wellness rather than illness and obesity

Create partnerships with respected health and minority groups to win allies, silence potential critics, and influence public health policy decisions

Garner public trust and goodwill to increase brand awareness and brand loyalty

Court growing minority populations to increase sales and profits

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.