Email List Secrets by Brock David;

Author:Brock, David;
Language: eng
Format: epub
Tags: e-mail, e-mail marketing, email marketing jobs online, e-mail markeiting incom, how to email marketing tips, markeiting on amzon, email marketing profit
Publisher: Scribl
Published: 2019-02-14T00:00:00+00:00

Lesson 7: Auto Responder

SEQUENCE POWER

There are lots of different ways you can approach email marketing and depending on the strategy you employ; the results can be very different.

One strategy that is actually somewhat underused and potentially very effective is to write an auto responder sequence. What this means, is that you are writing a series of emails that you will deliver automatically through your auto responder without having to have any input in yourself. This will then help to build interest in your brand, engage your audience more and more and then eventually make a sale.

The sequence is going to trigger automatically as soon as the subscriber signs up and the best part is that you won’t even need to lift a finger!

Why an Auto Responder Sequence is Such a Good

Strategy

There are many things that make auto responder sequences a good way to go ahead. The first benefit is that auto responder sequences involve less effort on your part. You don’t need to lift a finger like I said and that means you can focus your efforts elsewhere. All you do have to do is to create the email sequence in the first place.

Another benefit of an auto responder sequence is that it can actually be more effective when it comes to introducing new subscribers to your list and it can be less alienating.

The problem with many email lists, is that they have a collection of both long-time subscribers as well as completely new members. Without an auto responder sequence, you can’t make sequential emails that refer to previous messages and you can’t build on ideas that you’ve laid out in previous messages because some of your visitors are going to be coming in halfway through. This is just like tuning into a movie and realizing that you are completely lost and have no idea who any of the characters are or how they factor into the wider story!

If you want to create an online course then or some kind of lesson or story, you effectively need to use an auto responder sequence.

Finally, an auto responder sequence is powerful because it is consistent. This is the precise same message that is delivered to every single recipient on your list. And the reason that matters, is that it means you can tweak it, improve it and optimize it over time. In other words, if you find that people aren’t reading all the way through then you can try making a small change in order to see if that increases your engagement or your open rates. If that doesn’t work, then try making another change and seeing how that influences the data. In other words, you can iterate and tweak your formula to optimize it and create the perfect sequence that does whatever it is you’ve set out for it to do.

And speaking of consistency, auto responder sequences are also very effective because they are completely consistent. That is to say that once you start sending an auto responder sequence, it will

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