E5 Method: Consistently and Predictably Acquire New Clients, Customers & Profits in Your Business by Brown Todd

Author:Brown, Todd [Brown, Todd]
Language: eng
Format: epub, azw3, pdf
Publisher: Todd Brown Inc
Published: 2021-03-26T16:00:00+00:00

Swipe #8: The Spanish Secret For Heart Health

Primary Promise: Gain robust heart health.

Unique Mechanism: Spain’s military “secret weapon” for superhuman health and wellness.

Intellectually Interesting Appeal: What did Napoleon’s spies discover about how Spain’s military was able to create such vibrant and powerful soldiers?

The first thing to notice about this promotion, right off the bat, is the use of “Napoleon” and the “Spanish Army.”

You need to understand that the prospects who were shown this promotion are older, conservative men who have an interest and appreciation for history. Many of them might even consider themselves “history buffs.” Aside from the fact that these are older men (likely interested in preserving their heart health), the idea of this being discovered by Napoleon’s spies is exciting and intellectually interesting to the prospect. The very idea itself has entertainment and educational value.

It could be a bland herbal supplement they might have heard already and would usually ignore because it would trigger their “seen it before” alert, or what I call “mental opt-out.” However, in this case, it connects the product to a much more exciting concept the prospect will find interesting, educational, and maybe even entertaining.

Remember: when used properly, big ideas have the power to turn something boring into something extraordinary that excites prospects, making them much more likely to whip out their credit card and buy.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.