e-Business Intelligence: Turning Information into Knowledge into Profit by Liautaud Bernard
Author:Liautaud, Bernard [Liautaud, Bernard]
Format: epub
Publisher: McGraw-Hill Education
Published: 2000-11-19T16:00:00+00:00
Segmentation for the Rest of Us: Set-Based Analysis
What is needed is a more accessible segmentation technique that can be practically applied and used every day by mainstream marketers, without the assistance of Ph.D.s. What is needed is a democratization of the ability to do segmentation, much as a general democratization of data access was needed 10 years ago. Managers need to be able to define their own segments and quickly determine
How many customers belong to a particular segment (e.g., customers who buy diapers from the grocery store every Friday)
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