Dropshipping: Six-Figure Dropshipping Blueprint: Step by Step Guide to Private Label, Retail Arbitrage, Amazon FBA, Shopify (Dropshipping Business Empire, Dropshipping Masmtery) by Jason Hawk

Author:Jason Hawk [Hawk, Jason]
Language: eng
Format: epub
Published: 2016-04-04T18:30:00+00:00

Picking the Best Customers

Even once you have established your target market or customer pool, it is important to know that there are many different demographic types within it. You want to be aware of what demographic is going to be interested in your product and how to best appeal to the demographic you want to target.

You can’t lump all customers under the same umbrella – you might find that a customer who buys a small, cheaper priced item will expect you to go to the moon and back for them while a customer who purchases something more expensive will probably ask for nothing more from you than the item they are purchasing.

It is important that you target the correct demographic for your products and the following three types of customer tend to be the best ones to make your business worth running:

● Hobbyists

Many people have hobbies that they absolutely love doing and some will spend vast amounts of money on equipment, tools, and training. Some serious cyclists own bicycles that cost more than a small car while a keen fisherman will spend a mind-boggling amount of money on equipment. Targeting the right hobbyist niche and being able to serve them with what they need will give you a real leg-up in business.

● Businesses

Business customers on the whole are a little more price-sensitive than Joe Blows on the street but they will order in much bigger quantities. Establishing a good rapport and relationship with these businesses and earning their trust will allow you to build up a long-term business that sells in much higher volumes than individual customers will buy. Your best bet is to pick a product that will apply to both businesses and to individuals.

● Repeat Buyers

If you can get customers who repeat order, then you are on to a good thing because you have a recurring stream of income. Selling disposable products or those that need to be frequently re-ordered allows you to rapidly grow your business and build up something that all businesses need – a loyal customer base that comes back to you time and time again

All of these types of customers can be good to have and none is really better than another. The biggest reason it is important to know where your customer fits in is so you can ensure you are able to respond to their needs in the most effective manner.

Other Considerations

There are a few other considerations you must take into account when you are choosing a product to sell:

● Price

You must consider your price point in relation to how the pre-sales service you provide to your customers. Most people will happily place an order online for $200 without the need to talk to someone on the phone first, however, if you are selling an item that costs $1,000, your customers might not be so eager. Most will want to talk to someone about the product first, and not to just about the item but also to make sure they are dealing with a genuine store.

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