Digital Marketing Essentials: A Practical Guide for Modern Marketers by Nasser Asim

Author:Nasser, Asim
Language: eng
Format: epub
Publisher: UNKNOWN
Published: 2024-05-27T00:00:00+00:00

The Chapter Seven: Marketing Via Mail Email

7.1 introduction in marketing via mail email Marketing via mail email he use mail email as a channel to promote products or services, and constructive relations with customers potential and the current ones.

7.2 building existing mail email Strategies to increase existing mail email:

Temptations to attract customers:presentation content complimentary like books e or offers exclusivity.

Forms register:design forms registration simple and attractive.

To divide the list:to divide the list to groups building on interests and behavior customers. 7.3 construction campaigns mail electronic effective

Advice to create content mail electronic attractive:

Writing addresses arousing:use addresses attractive excite curiousity readers. Techniques customization:customize mail email basim client and his preferences.

The examsa/b:a test elements different from mail email(the address, content, the design)to improve the performance.

7.4 automation and campaigns drip Use tools automation to improve marketing via mail email:

Preparation campaigns drip:send series from messages postal building on behavior client. Messages mail email building on trigger:send messages postal spontaneous response for procedures certain get up with it client.

7.5 measurement success marketing via mail email Metrics the basic to evaluate campaigns mail email:

Rates conquest:rate people whose they opened mail email. Rates clicking:rate people whose they clicked on links inside mail email. Rates the transfer:rate people whose they rose by conducting specific after clicking on links.

To you for example on how use marketing via mail email for a company sell products food healthy:

The goal:more the sales and expand a base customers for the store via internet.

1.building a base data customers:

Plural addresses mail email for customers current ones and those interested from during location web, and registration in bulletin newsletter.

2.design the message:

Construction mold mail electronic attractive and professional reflects identification brand commercial it includes photo high the quality for products.

Writing title attractive description content attractive he encourages on conquest. 3.construction content valuable:

Presentation offers especially and discounts exclusive for my subscribers the list postal. Sharing recipes healthy and tips feed for customers interested with nutrition health. 4.scheduling transmission:

To set timing the appropriate to send mail electronic, like times today that return in which rate conquest to higher its levels.

To avoid send messages in a way frequent to avoid exhaustion i have recipients. 5.measurement the performance:

Tracking an average to open mail email and rate clicking and rate the transfer(rate customers whose they rose by responding and buy)using tools analysis available.

Analysis data to determine titles postal most effectiveness and types content that verification better results.

6.optimization continuous:

Use data collected to improve strategies marketing via mail email like amendment addresses mail electronic, and improvement offers, and development content.

Like this is amazing campaigns via mail email maybe that be effective to communicate with customers current ones and attract customers potential, and more the sales via internet.to provide offers private and tips helpful helps in building loyalty for the sign commercial and more interaction with customers.

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