Digital Business Leadership by Ralf T. Kreutzer Tim Neugebauer & Annette Pattloch

Author:Ralf T. Kreutzer, Tim Neugebauer & Annette Pattloch
Language: eng
Format: epub
Publisher: Springer Berlin Heidelberg, Berlin, Heidelberg

We should also bear in mind that in this respect, a development is to be found, in which the range of services is increasingly developed in the direction of service. The development stages are shown in Fig. 2.30. Initially, pure product offerings dominated many sectors. In the course of time, products were supplemented by services. Now we can find that product offers are penetrated by services—and often a product can only reach its entire application depth through the accompanying services. At the same time, more and more business models are being made visible, whose core is services.

Fig. 2.30From product to service

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