Design Thinking for the Greater Good by Jeanne Liedtka

Author:Jeanne Liedtka
Language: eng
Format: epub
Tags: BUS074030, Business & Economics/Nonprofit Organizations & Charities/Management & Leadership, BUS042000, Business & Economics/Management Science
Publisher: Columbia University Press
Published: 2017-09-05T00:00:00+00:00

A mother’s journey map.

As they went to work, the teams’ perspectives on problems became more complex. Amy, who also facilitated one of the teams, offered an example:

My team was looking at improving options for non–car owners to travel to work. Their original challenge focused on getting more funding to expand employment transportation options. The economic development representative on the team noted that when employees lacked a way to get to work, it led to employees being late or absent, or sometimes even quitting, which impacted a business’s bottom line, yet few business leaders considered this as an issue of concern. Another member observed that many in the community thought that how “those people” (that is, people without access to cars) got to work was not their problem.

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