Dare to Launch by Cocquyt

Author:Cocquyt [Cocquyt, Anne]
Language: eng
Format: epub
Tags: Business
Publisher: The GUILD Inc.
Published: 2022-02-24T03:48:51+00:00

Dare to scream it from the roofs

Head over to the workbook and fill in the steps in your AAARRR pirate funnel. What are the steps in your funnel? How do you make your customers aware of your organization? How do you acquire customers? How can you get them to take action to generate revenue, retain them, and make them referral partners for your business?

The beauty of the summit is that it clearly stated who was the intended audience. They self-selected into her universe and became leads for her to follow up and create even greater value.

Some people call this a lead magnet. This is a Call To Action (CTA) on your website that qualifies someone as a lead, who should then require less activation to convert into a paying customer. The idea of a lead magnet is to attract the right kind of user by offering something for free or at a very enticing price point, showcasing your tremendous value, and then converting them into a customer by moving them to the revenue part of your funnel.

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