Cultural Heritage and Tourism: An Introduction (Aspects of Tourism Texts) by Dr. Dallen J. Timothy

Author:Dr. Dallen J. Timothy [Timothy, Dr. Dallen J.]
Language: eng
Format: mobi
Tags: Cultural Heritage and Tourism
ISBN: 9781845412265
Publisher: Channel View Publications
Published: 2011-08-03T04:00:00+00:00

Plate 10.13 This native Guarani guide at Iguazu Falls, Argentina, contributes to the indigenous narrative of the region’s heritage

Like all forms of planning, interpretive planning is done in a series of steps that help managers formulate plans and make better policy decisions. Procedural planning (see Figure 10.2) is comprised of at least six phases that build on the previous phase. While each circumstance is unique, the planning process includes some common elements regardless of context or situation.

The first step, setting goals and objectives, is vital because it sets the tone for the entire plan and functioning of the interpretive program. Goals and objectives guide the planning process, as all subsequent steps reflect back on the purpose of the plan. Planning goals are typically stated in general terms, while objectives are more specific and describe ways in which the goals might be met. One possible goal for a museum’s interpretive program might be to develop closer relationships with local schools and become a more salient player in a region’s formal education/curriculum. Objectives to help meet this goal could include offering special events that involve schools and school children, or allowing teachers to become involved as actors and interpreters.

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