Cross-Cultural Practices in Business and Finance by Binod Sundararajan & Oksana Shkurska & Shannon Lin

Author:Binod Sundararajan & Oksana Shkurska & Shannon Lin
Language: eng
Format: epub
ISBN: 9783031064401
Publisher: Springer International Publishing

2.

What cultural and national elements should Netflix have considered if they truly wished for potential consumers in India to accept and welcome the streaming products and offerings and grow the market share?

3.

Do you think this reflects the lack of understanding of the Indian market by Netflix and what consumers prefer watching? Explain.

4.

Do you think this reflects the lack of ability by Netflix to understand the competition—domestic and foreign in the streaming space?

5.

Do “first world” organizations approach emerging markets from a colonial standpoint, where economic analysis and profits, appear to override cultural aspects of doing business in these markets? Synthesize your answers based on cultural dimensions and comment on how broadly or narrowly these dimensions can help companies when they enter emerging markets.

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