Creative Industries and Innovation in Europe by Lazzeretti Luciana;

Author:Lazzeretti, Luciana; [Luciana Lazzeretti]
Language: eng
Format: epub
ISBN: 1016184
Publisher: Taylor & Francis Group

Regional indicators of innovation in creative industries

An important recent finding is that the creative economy contributes more innovation to the economy than manufacturing (Chapain et al. 2010). UK Office of National Statistics (ONS) data analyzed as part of a National Endowment for Science, Technology and the Arts (NESTA) funded project on the subject reveal that overall some 26 per cent of UK firms are innovators, meaning they have introduced product or process innovations over a specified period. However, the equivalent creative industry statistic for the same period is 34 per cent. On a combined innovation analysis the project’s creativity index scores UK industry overall at 41 per cent but creative industry at 57 per cent between 2004 and 2006 (see Table 8.1). Innovation performance varies among creative industries. The most innovative is software, with a creativity index of 81 per cent from 2004 to 2006. Firms in sectors such as advertising, publishing, architecture and designer fashion are also innovative, but firms in film, video and photo, and arts and antiques are below average for total creative industries. Returning to manufacturing innovation for momentary comparison though, it is clear that ‘soft innovation’ in general is marginally below that for manufacturing in general and engineering-based manufacturing in particular, especially for standard product and process innovations.

Table 8.1 Firms in creative industries by type of innovation outputs (percentage of all firms), 2004–06

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