Creating Business Agility by Rodney Heisterberg

Author:Rodney Heisterberg [Heisterberg, Rodney]
Language: eng
Format: epub, pdf
Published: 2014-09-03T14:06:35+00:00

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08/20/2014

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Creating Business Agility

• Eleven percent of U.S. consumers use their smartphones to

make an online purchase at least once a month, compared to

just 5 percent of Canadian respondents.

Increasingly, the mobile web is a primary touch point for indi-

viduals to interact with an organization and find information on

products and services.

Executive Insights

Naeem Zafar, Cofounder, Bitzer Mobile, and Faculty

Member, University of California at Berkeley

While some companies are asking, “Why do I need mobile tech-

nology?,” progressive companies ask, “How can we do things dif-

ferently with mobile technology so that we improve productivity and

reduce costs?” And that is exactly what has happened with the

proliferation of mobile technology in the enterprise. There are tre-

mendous cost benefits in being able to disseminate searchable

information easily via the web and mobile to customers, partners,

and employees rather than having call centers or expensive printed

brochures for the same objective.

The adoption of mobile technology at work is as dramatic as the

introduction into the enterprise of the Internet in the mid-1990s. When

the Internet came into the workplace, it was thought to be a fad.

However, that proved to be wrong, as there is a huge cost benefit and

competitive advantage associated with delivering information in an

efficient and timely manner.

Mobile technology in the workplace may be even more profound

than what the Internet first caused. For 200 years we put on the monkey

suit, fought traffic, and came to a building to go to work. What was

special about that building was that it contained all the data and that

was where the people were. Employees no longer need to come to the

office to get access to the information and connect with people, as

most tasks can be accomplished with e-mail, videoconferencing,

phone, collaboration tools, and so on. The definition of work stands

to be redefined forever as mobile technologies are adopted within the

workplace.

We’ve seen some large corporations be very effective in using

remote workers. In many cases people don’t even know where

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