Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy by Laura Hanly

Author:Laura Hanly [Hanly, Laura]
Language: eng
Format: epub
Publisher: Hanly Creative
Published: 2016-10-01T05:00:00+00:00

That element — getting it in front of the right people — is the most critical part of producing a content asset. You want to use it to attract higher value customers, and as a way to ‘rack the shotgun’ to get the attention of people who are serious about solving the problem you specialize in. The people who are willing to read a book about your solution are often going to be the same people who are willing to pay an expert to take care of it for them — when you’re thinking about creating an asset like this, you need to to think of it with your future sales system in mind.

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