Business: The Ultimate Resource by Allen David & Bach David & Bartlett Christopher

Author:Allen, David & Bach, David & Bartlett, Christopher [Allen, David]
Language: eng
Format: mobi
Publisher: A&C BLACK
Published: 2011-06-05T16:00:00+00:00

FAQs

What’s the purpose of landing pages? Why are they useful?

Landing pages are designed to improve response to e-marketing campaigns. They take prospects and customers straight to a relevant product page instead of a Web site home page. This means the prospect doesn’t have to navigate through the site to find relevant information, and it should encourage the visitor to purchase or take other action that ultimately leads to a sale. The use of landing pages makes it easier to measure the success of e-marketing campaigns.

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