Business Plans that get Investment by David Bateman
Author:David Bateman
Language: eng
Format: epub
Publisher: Legend Business
Introduce the route to market
When you present information about your route to market in your plan, be sure to include an introductory line that describes whether your approach is direct, indirect, or a combination. This may seem a little obvious, but if you omit such information then the context of the rest of the information that you present on the slide may be unclear. Next, list the details that I have outlined in this chapter in the usual bullet point format. If your route to market is based on the combination approach, break the slide down into two blocks of bullet points, with an introductory line explaining the nature of the route to market for each block.
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