Business for Punks by James Watt

Author:James Watt [Watt, James]
Language: eng
Format: epub
Publisher: Penguin Publishing Group
Published: 2015-10-02T23:00:00+00:00

Out-teach, out-reach and by default out-sell those mothers. Here are some ways we look to share our beer knowledge:

• We offer specialist beer schools and tasting classes in all of our bars around the world.

• We share our beer recipes online. For all of our beers.

• We have #tweetthebrewer sessions where people can ask us anything about our beers or how we brew them.

• We constantly blog about the art and science of the craft-brewing process.

• We post videos online showing how our beers are made.

• We produce infographics about the brewing process and paint them on our walls.

• We offer Punk IPA home-brew kits for sale, enabling people to get hands on with the brewing process at home.

• We have more trained Cicerones (qualified beer sommeliers) than any other company in Europe.

• We evangelize the good beer gospel on our own TV show, Brew-Dogs, which also goes into detail on the brewing process.

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