Building Your Brand Assets: Brand Name, Story, Color, Typography, Tone of Voice, Imagery, Illustrations, Iconography, Style Guide by Karan Gupta

Building Your Brand Assets: Brand Name, Story, Color, Typography, Tone of Voice, Imagery, Illustrations, Iconography, Style Guide by Karan Gupta

Author:Karan Gupta [Gupta, Karan]
Language: eng
Format: mobi
Published: 2021-04-17T00:00:00+00:00


There are millions of fonts out there on the internet. Most of them are never used because of their complications. The first and foremost consideration should be to avoid if they are too confusing, artistic or decorative to distract the viewer from the written content. The last thing you would want is to find out decades later that your email newsletter was never read by the target audience because it was too difficult to read.

Lastly, I would advise you to take an opinion of a professional graphic designer or communication designer when selecting brand typography. Make sure to set strong guidelines for all team members to follow while preparing documents or digital content.



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