Building the Successful Theater Company by Lisa Mulcahy

Author:Lisa Mulcahy
Language: eng
Format: epub, pdf
Publisher: Allworth Press
Published: 2016-03-25T04:00:00+00:00

That’s always crucial: identifying any opportunities, be it through social media or elsewhere, that allow your company to grow and your message to expand. Be a forward-thinker; take the good points social media offers you today, and keep up with technical innovation, so your company keeps its all-important cutting-edge.

SUCCESS STORY—NEW PARADISE LABORATORIES, PHILADELPHIA, PA

The true definition of a cutting-edge, multimedia company, New Paradise Laboratories was founded in 1996 by Whit MacLaughlin, who wanted to create a movement-based performance troupe with a difference. NPL incorporates social media directly into the production of its experimental works by using Facebook, Skype, YouTube, SoundCloud, Flickr, and other Internet outlet resources in innovative ways. For example, audiences can use social media to “meet” characters in upcoming shows, and often can actually interact with NPL playmakers to influence the development of these characters, and new works themselves, through social media posts and chats. Furthermore, NPL performers work through every social media platform imaginable to create shows and choreography 24/7, making their work as immediate and time-efficient as possible. The company’s approach is widely praised, and its work has been enthusiastically received at festivals such as Humana; I think NPL is an incredible business and creative model that will be extremely influential to readers who want to utilize social media effectively and imaginatively.

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