Build Your Reputation: Grow Your Personal Brand for Career and Business Success by Rob Brown

Author:Rob Brown [Brown, Rob]
Language: eng
Format: azw3
ISBN: 9781119274469
Publisher: Wiley
Published: 2016-07-06T04:00:00+00:00

This toolbox equips you to identify your target audience and reputational stakeholders. You'll get lots of strategies and approaches to get on their radars and build relationships with them. You'll no longer be a great secret. The more people you know, the more people know of you. Remember: your network is who you know. Your reputation is who knows you.

Overview 2 – Your POSITIONING toolbox: Authority

You might be professionally capable and well connected. But you still have to position yourself properly to develop a world-class reputation. To become extra special, you have to be doing the stuff that your rivals are not doing. So craft your message or your big idea. Define your contribution to the cause and the company.

Decide what's going to make you stand out and how you'll differentiate yourself in a competitive career marketplace. The keywords here are content, contribution and authority. The POSITIONING toolbox helps you answer the following questions:

What do you want to tell the world?

How will you make the difference?

How can you become an authority in your space?

How do you position yourself as the number-one choice?

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