Branding for Bloggers by New York Institute of Career Development

Author:New York Institute of Career Development
Language: eng
Format: epub
Publisher: Allworth Press
Published: 2012-12-31T16:00:00+00:00

Now, not everyone makes it easy to find out who they are. Many bloggers prefer to remain anonymous, or keep their blogging personalities separate from their personal lives (or even a separate professional life). And you may have a desire to keep these things separate as well.

There’s no binding law here, but you picked up this book for advice, so I’ll refrain from straddling the fence on this one. In my opinion, you should be as open as you can be about who you are and why you’re worth listening to. The most successful bloggers are very open about their lives, their credentials, and their opinions.

The About page is a great place to showcase yourself in the best possible light. Include a headshot so people can put a face to your name. Write up a short bio that addresses who you are and why you write what you do.

This will establish trust and credibility with the reader.

Credibility is a major factor in developing a successful blog and one we’ll address in greater detail later in this book.

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