Beyond the Wall of Resistance by Rick Maurer

Author:Rick Maurer
Language: eng
Format: epub
Publisher: Bard Press

presentation is probably only going to cover Level 1 informational issues. It is not likely to excite people (Level 2) or build people’s trust and confidence in you (Level 3).

My Suggestion: If you want to give people a lot of information, write a book. Record a podcast. Send a series of tweets. Years ago, in a former life, a government agency asked me to write the script for a video that would introduce new employees to the rules and regulations of their organization. They handed me a bunch of manuals to guide my writing. I asked why they didn’t just give these manuals to new employees instead of going to all the trouble and expense of making a video. They said if employees were forced to watch this video then they would know new hires had been exposed to the information. Don’t do that to people.

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