Beyond Behaviour Change by Fiona Spotswood

Author:Fiona Spotswood
Language: eng
Format: epub
Publisher: Policy Press
Published: 2016-08-14T16:00:00+00:00

‘Wheels, Skills and Thrills’ illustrates the flexibility of strategic social marketing in working with a wide variety of professional practitioners to better effect change. However, the question remains as to how such multidisciplinarity might be encouraged as a matter of course. Earlier, we outlined the social marketing management process as it is typically articulated (Figure 7.3). In Figure 7.4 we propose a wider behaviour change management process that emphasises multidisciplinarity, within which social marketing is integrated.

Figure 7.4: Multidisciplinary behaviour change management process integrating social marketing

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