Best Practices in Hospitality and Tourism Marketing and Management by Ana María Campón-Cerro & José Manuel Hernández-Mogollón & José Antonio Folgado-Fernández

Author:Ana María Campón-Cerro & José Manuel Hernández-Mogollón & José Antonio Folgado-Fernández
Language: eng
Format: epub
ISBN: 9783319916927
Publisher: Springer International Publishing

9.3 Methodology

Since there were very few studies carried out on film tourism and its impact on the residents quality of life, and also no similar studies were carried out on IFFI and its impact on the quality of life of the residents in the state of Goa, the present study was carried out with the aim of identifying the perception of residents about the impact of IFFI on their life. IFFI is an annual event, usually taking place during November every year, data were hence collected during the 45th IFFI from November 2014 to April 2015 from residents who has been living in Goa for more than 6 months, because any lesser stay period may not allow the residents to assess the impact on their quality of life from such events. The selection of respondents was based on convenience because, in general, the residents who were approached by the investigator were reluctant to participate in the survey as most of them were not happy with the way the event IFFI was organized by the authorities. Those residents who were willing to participate after convincing the purpose of the present research were given the questionnaire. Based on the existing literature review on event tourism, especially focusing on film tourism and its impact on quality of life of various stakeholders, a structured questionnaire was developed. Around 200 questionnaires were distributed, of which 190 questionnaires were returned by the respondents, of which 4 were incomplete, and thus, only 186 useable questionnaires were received with a response rate of 93%.

The survey questionnaire consisted of three parts. The first part included 35 statements on residents’ perceptions of the film tourism and how it affects their quality of life. These statements were derived from the previous literature review on resident reactions to tourism and various events including film tourism (Beeton 2001, 2004a, b, 2005; Connell 2005a, b; Croy and Walker 2003; Hudson and Ritchie 2006a, b; Hudson and Tung 2010; Hudson et al. 2010; Getz and Page 2016, Mordue 2001, 2009; Riley and van Doren 1992; Riley et al. 1998; Tooke and Baker 1996). All 35 statements came under the four subsets of quality of life, viz., Community Pride, Personal Benefits, Negative Environmental effect and Negative Social effect. Both positive and negative aspects of quality of life were included. The participants were asked to rate the extent to which they agreed or disagreed with each statement on a 7-point Likert scale ranging from 1 (strongly disagree) to 7 (strongly agree). The second part of the questionnaire tried to identify the residents general perception about IFFI; viz.; “I support IFFI Tourism”, “I am Neutral”, and “I oppose IFFI Tourism”. Options were given to respondents to identify themselves as a Supporter/Neutral/Opposer of film tourism during the survey. They were informed that after answering the 35 statements which reflects on improvement of quality of life as a result of IFFI, they may identify themselves as a supporter if they feel that their quality of life is improved, as an

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