AI Marketing by Eliane Karsaklian

Author:Eliane Karsaklian
Language: eng
Format: epub
Publisher: Business Expert Press
Published: 2025-04-15T00:00:00+00:00

Magic Sells

Consumers became so used to technology that its progress is almost taken for granted while magic came back as an exotic way of obtaining immediate and effortless results. Therefore, number of companies employ the word magic in their marketing communication campaigns. Having magic as their common trait, several brands have been using different approaches in their advertisements. Here are some examples:

Ikea relates to the magic of Mary Poppins when the child and his family, moving in a new house, take one by one all of their furniture from an apparently empty Ikea blue plastic bag.

Sthil sees their gardening tools clean up a messy yard in a few minutes with no human operating them with Fantasia Sorcere’s Apprentice song in the background.

WeatherTech shows mother and daughter in a car changing the weather by pushing a button on their smartphones.

Which hotel? Depicts the witch who takes you to Choice Hotels.

Hyundai’s tagline in their cobranding with Disney, promises that there is magic in the journey.

Mr. Clean Magic Eraser factually demonstrates how to, immediately, erase stubborn dirt.

Disney, the Kingdom of Magic promotes Disney Cruises as the place where magic meets the sea.

Coca-Cola launched the One Coke Away From Each Other campaign representing the first creative experience under the Real Magic platform, when creating the new hug logo in 2021

L’Oréal’s Magic Roots shows that their temporary root touch up spray covers gray hair in three seconds, with Eva Longoria as their spokesperson.

Cirkul promises to Bring magic to the way you drink water.

Fudge Stripes from Keebler states that Magic is here

Farmer’s dog promises that the food preparation looks like magic

Lucky Charms is magically delicious!

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