Agglomerate: from idea to IPO in 12 months by Jeremy Harbour & Callum Laing

Author:Jeremy Harbour & Callum Laing [Harbour, Jeremy]
Language: eng
Format: azw3
Publisher: Rethink Press Limited
Published: 2016-09-21T16:00:00+00:00

Global Expansion

Having strong international markets and business is a great way to reduce risk and therefore improve valuation, but opening up in a foreign country is a minefield, and can be expensive, time consuming, hugely risky and distracting.

Ambitious entrepreneurs always believe the grass is greener and so tend to go into new markets. The problem is that despite the world shrinking and there being more similarities than differences between nations, there are still huge cultural differences that have to be learnt, normally at great expense, until you understand how to make your product or service work in the new market.

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