Abundance for What? by David Riesman

Author:David Riesman [Riesman, David]
Language: eng
Format: epub
Tags: Political Science, Public Policy, Social Policy, Social Science, General, Sociology
ISBN: 9781560005995
Google: pX_WDwAAQBAJ
Barnesnoble:
Goodreads: 1728875
Publisher: Routledge
Published: 1993-01-01T00:00:00+00:00

Fashion, in other words, protects us from full awareness of how tasteless we might appear if we stood alone, and also protects our private judgment beneath our outer conformity. The message of the car is not an invitation to involvement; it says, like the famous Pillsbury ad, “Why not? and, if eventually, why not now?” in the effort to minimize the customer’s, anxieties in his purchase. Some anxieties among some of us inevitably remain, but they may have less to do with the marketing of cars than with the consequences to society of making car possession a new kind of citizenship. At some time or other all of us must realize how crazy our auto-oriented culture must look to a visitor from elsewhere, and it is to the aspects of this culture other than the look and feel of cars that we now turn.

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