Above the Fold: Understanding the Principles of Successful Web Site Design by Miller Brian

Author:Miller, Brian [Miller, Brian]
Language: eng
Format: azw3, epub
Publisher: F+W Media, Inc.
Published: 2011-02-14T16:00:00+00:00

Research & Discovery

The process of developing a plan usually starts with research into the client’s goals for the site and an analysis of the landscape in which a site will exist. A briefing meeting is an interview with the client to better understand the purpose behind the project. This can be conducted by a designer or an account executive (also called a client manager), whose job is to manage the client relationship. A SWOT (strengths, weaknesses, opportunities, and threats) analysis can be very helpful in pinpointing the internal and external factors that will influence the project. A SWOT analysis categorizes the internal and external, positive and negative factors that can influence the effectiveness of a site.

To gain a deeper understanding of the landscape, it’s often necessary to conduct a competitive analysis and customer interviews. A competitive analysis results in noting what the competition does well as well as where they fall short. This can help identify gaps in the market that the client can take advantage of. Customer interviews are helpful for identifying the current perception of the client organization or the general feeling of the current market.

A SWOT analysis categorizes the internal and external, positive and negative factors that can influence the effectiveness of a site.

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