Above the Fold, Revised Edition by Brian D Miller

Author:Brian D Miller
Language: eng
Format: epub, pdf
Publisher: Adams Media

Sidebars, like the ones shown here from Kinder-Aktuell.de (above) and Breez.com.au (right), are useful for providing supporting information as well as advertising space.

The sidebar on Vimeo.com begins with a call to action for new users to sign up. The 300-pixel-wide column also has space for standard IAB ads and related item links, each color coded for increased usability.

Footer

The footer, or the very bottom of a Web page, is a critical part of Web design, performing tasks for both the user and search engine optimization. In the early days of Web design, the footer would contain the copyright information for the site as well as a couple of links. Over time, Web page footers have grown to resemble a mini–site map, with links to each of the main pages of the site. These links not only help the user navigate the site but also help search engines like Google index the site properly, improving the search engine ranking—Google places a higher value on words contained within links.

Technically, the footer of a Web site contains much of the specialized coding for the page like page-tracking code or lengthy JavaScript functions. This is again due to SEO. Long bits of copy at the top of a page will push the important information down farther. Google places a higher value on information that’s higher up on a page.

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