A Type Primer (2nd Edition) by John Kane

A Type Primer (2nd Edition) by John Kane

Author:John Kane
Language: eng
Format: azw3
Tags: Second Edition
Publisher: Pearson HE, Inc.
Published: 2011-11-10T23:00:00+00:00


Understanding letterforms

Maintaining x-height

Form/counterform

Contrast

Reinforcing meaning

Making sentences, finding sense

Type and color

English is not Chinese

Text Tracking: kerning and letterspacing

Formatting text

Texture

Typing is not typesetting

Leading and line length

Kinds of proportion

Components of the text page

Placing text on a page

Front matter, back matter

Indicating paragraphs

Highlighting text

Headlines within text

Widows and orphans

Tracking: kerning and letterspacing

Formatting text

Texture

Typing is not typesetting

Leading and line length

Kinds of proportion

Components of the text page

Placing text on a page

Front matter, back matter

Indicating paragraphs

Highlighting text

Headlines within text

Widows and orphans

Columnar organization Columnar layouts

Cross-alignment

Expressing hierarchy

Tabular matter

Type as image and information



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