Why We're Polarized by Ezra Klein

Author:Ezra Klein
Language: eng
Format: epub, mobi, pdf, azw3
Publisher: Simon & Schuster Audio
Published: 2020-01-28T00:00:00+00:00

Few realized, early on, that the way to win the war for attention was to harness the power of community to create identity, and the simplest way to do that, particularly in politics, was to focus on enemies. But the winners emerged quickly, often using techniques whose mechanisms they didn’t fully understand—witness the reckoning Facebook has had to undergo facing up to the behavior their core product rewarded—and triggering an explosion of digital identities.

When I entered journalism, the term of art for pieces infused with perspective was “opinion journalism.” The point of the work was to convey an opinion. Nowadays, I think a lot of it is closer to “identity journalism”—the effect of the work, given the social channels through which it’s consumed, is to reinforce an identity. But an identity, once adopted, is harder to change than an opinion. An identity that binds you into a community you care about is costly and painful to abandon, and the mind will go to great lengths to avoid abandoning it. So the more media people see that encourages them to think of themselves as part of a group, and the more they publicly proclaim—through sharing and liking and following and subscribing—that they are part of a group, the deeper that identity roots and the more resistant the underlying views become to change.

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