Why Fashion Matters by Frances Corner

Author:Frances Corner
Language: eng
Format: epub
ISBN: 9780500772089
Publisher: Thames & Hudson
Published: 2014-05-14T04:00:00+00:00

THE CHANGING ROOM

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One of the most striking phenomena of the past decade has been the growth in online retail. Books, music, DVDs, basic foodstuffs and white goods make up the majority of online shopping transactions and that makes sense – you can get a good feel for these things without having to touch them. Fashion on the other hand is usually tried on prior to purchase, so the exponential growth of online fashion retail in recent years took many by surprise. Not me though. To me it makes perfect sense and it is all down to changing rooms.

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