Viva la Pizza! by Scott Wiener

Author:Scott Wiener [Wiener, Scott]
Language: eng
Format: epub
ISBN: 978-1-61219-308-3
Publisher: Melville House
Published: 2013-11-04T22:00:00+00:00

FREEPORT PAPER

After World War II, Pasquale Trilli returned to his father-in-law’s printing company in Brooklyn to put to use the mechanical knowledge he’d picked up in the U.S. Navy. Eagle National Printing produced cards for earrings and costume jewelry but had trouble producing the volume that would make the company competitive in the industry. Trilli tweaked the machinery to run twelve cards at a time, four times the prior capacity, and the business grew. By the mid-1950s, Eagle National Printing became Converted Paper, with a move from lower Manhattan to the Brooklyn waterfront, and expanded into the bakery box business. Profiting from the bakery market was difficult, because they were getting small orders for too many different-size boxes, so Converted Paper directed its efforts toward products with fewer options. Trilli approached a nearby pizzeria on Columbia Street and Hamilton Avenue in 1955 with an offer to print custom boxes for just 5 cents apiece. A large pizza was just 25 cents at the time, and because the owner didn’t want any additional expenses, he declined. Luckily for Converted Paper, a competitor of the first pizzeria saw the marketing benefit of a printed box and placed an order with Trilli’s company. The concept caught on, and printed pizza boxes became standard in pizzerias throughout New York City and the north-eastern United States.

Business grew and partnerships changed, but Converted Paper continues to operate as Freeport Paper, based in Long Island, New York.

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