Understanding Creative Business by Shorthose Jim;Maycroft Neil; & Neil Maycroft

Author:Shorthose, Jim;Maycroft, Neil; & Neil Maycroft
Language: eng
Format: epub
Publisher: Taylor & Francis Group
Published: 2012-08-15T00:00:00+00:00

Seven Sources of Creativity

NO. 6: RELEASE

Release from cautions, inhibitions and other breaks on thinking is for de Bono an important source of creativity because it shows us what might actually be possible. It is the psychological antidote to a self-limiting ‘talking ourselves out of things’, and is often the thing much in need within formal organizations that tend to value safety and routine rather than imaginative experiment. According to de Bono, release is often a necessary first step for creativity, but it will not be sufficient in itself.

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