TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly by Brian Tracy

Author:Brian Tracy [Tracy, Brian]
Language: eng
Format: azw3
ISBN: 9780814429303
Publisher: AMACOM
Published: 2003-06-27T00:00:00+00:00

Reevaluate Your Entire Business

When you first introduce the SBU concept, you have an opportunity to stand back and reevaluate your entire company by placing each of your products and services in one of four categories.

These categories are defined using two grids. First, a product can have high growth potential—the products of tomorrow—or low growth potential—the products of yesterday.

Second, the products can be defined as being users of cash or suppliers of cash. With this classification methodology, you now have four categories of products and services. These are delineated by the Boston Consulting Group as cash cows, stars, question marks, and dogs.

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