Three Most Important Lessons You've Never Been Taught by Lewis Martin

Author:Lewis, Martin
Language: eng
Format: epub
Publisher: Ebury Publishing

THE APATHY TRAP

So far, so simple. Loyalty doesn’t pay, and now you understand why. What’s a lot more difficult to explain is the behaviour of millions of people every year who, in the situation outlined above, would simply sign the renewal forms sent by their current insurance provider and wave goodbye to another fat chunk of their hard-earned cash.

These sorry individuals, poor fools, have fallen into what I call the apathy trap. This is where you become thoughtless, you settle into a routine and – in the end – become too lazy to get off your backside and check whether or not you are being swizzed.

It’s easily done, you could say: adult life is busy, you have a job, a house to organise, maybe even kids to keep under control. These are all excuses I’ve heard time and time again. In the end, though, there is no excuse: apathy is the enemy, and as we learnt in Lesson One, you have to do this or no one else will do it for you.

This means, for example, that six weeks before your insurance is up for renewal you put a note in your diary – then you take yourself by the scruff of the neck and make yourself spend some time finding a great price.

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