The Price is Right by Chris Lema
Author:Chris Lema [Lema, Chris]
Language: eng
Format: mobi
Publisher: Chris Lema
Published: 2014-01-01T14:00:00+00:00
Why do you think just about every item ever on sale tells you what the price was before the sale? Why do it? It's not like it impacts the new sale price, right?
Well, it may not impact the price, but it impacts your decision to buy it. Because it now looks like a great deal. So you just have to!
BEFORE GETTING PRACTICAL, LET'S LOOK AT PRICE BUMPS TOO!
Anchoring, when done right, helps you close the deal. But how to protect yourself from leaving money on the table?
The answer comes from understanding price bumps.
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