The Pocket Complete Color Harmony by Tina Sutton

Author:Tina Sutton
Language: eng
Format: epub, pdf
Publisher: Rockport Publishers
Published: 2020-11-15T00:00:00+00:00

RED

When a matador waves a red cape in the ring, he is playing to the crowd as much as the bull. Bulls are partially color-blind and respond only to the movement of the cape; the audience, however, fully appreciates the energy of vibrant red. The color says danger, excitement, passion, strength, aggression, and success. That’s not just an emotional reaction but a physiological one as well.

Red is a literal shock to the system, grabbing your attention and requiring an effort to view. Ever wonder why so many fast food restaurants are painted red? The color activates your salivary glands, making you hungry while also tiring your eyes, which encourages you to eat a lot and leave quickly. Red’s powerful effect on your autonomic nervous system can also make you jumpy and restless. At the same time, the color stimulates people to make quick decisions, which is why it’s a popular choice for “Buy Now” buttons on retail websites.

Red also transmits energy and courage, giving one a sense of power to get things done. That’s why politicians often wear red ties, a particular favorite in presidential debates. As a bonus, red is the most memorable of all colors.

Clearly, red evokes intense, strong emotions—passion among them. After all, it’s the favorite color for valentines.

In China, red represents good luck and is worn by brides and used in “red egg” ceremonies to bless newborn babies. Feng shui practitioners suggest using the power of red to expel bad ch’i, or energy, from the house. But In decorating, use red only in rooms where you want to encourage activity and lively conversation, such as a living or dining room. Red is also a great choice for “passing through” spaces, such as hallways, lobbies, or guest bathrooms.

Red’s high visibility makes it ideal for catching your eye in advertising and safety products, from Campbell soup cans to fire extinguishers and exit signs. The dynamism of red also makes it the most commonly used color in national flags.

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