The Imagination Machine by Martin Reeves & Jack Fuller

Author:Martin Reeves & Jack Fuller [Martin Reeves]
Language: eng
Format: epub
Publisher: Harvard Business Review Press
Published: 2021-06-08T00:00:00+00:00

SUPPORT BROKERS

In supporting the spread of imaginative ideas, of key value are those employees who can talk to other people across the varied communities and tribes within a business. We can picture an organization like an archipelago. There are islands of strongly connected people, separated by gaps (see figure 6-5).

Within a network, we can roughly divide individuals into two kinds: brokers and insiders. Insiders stay on an island, with the team they know. Brokers connect the islands; they create bridges of intersubjectivity between groups.15

Tim O’Reilly, an influential thinker in Silicon Valley who coined the term “Web 2.0,” is a prime example of a broker, engaging with a diverse network. He describes one of his projects, which involved talking to former CEO of Google Eric Schmidt:

I was working on what we called the Gov 2.0 Summit, which brought together people from Silicon Valley with people from government, and led to my formulation of “government as a platform.” When I began working on the event, I talked to Eric Schmidt because I knew he’d been doing a bunch of work in Washington. And he said, “Tim, just go talk to a lot of people and then you’ll make sense of it. That’s what you do.”16

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