The History of Surfing by Warshaw Matt

Author:Warshaw, Matt
Language: eng
Format: epub
Publisher: Chronicle Books LLC
Published: 2010-09-15T04:00:00+00:00

Surfer was also as predictable as oatmeal. If it wasn’t yet square, it was heading in that direction, with how-to advice on forming a college surf team, lengthy coverage of the new USSA ratings, and a cornball reader-submitted “Surftoons” section. Twice the magazine editorialized against marijuana use: the reader was sternly warned not to rely “on the fumes of a burning Mexican weed to give him a physical edge” and reminded that “there’s no substitute for good reflexes, conditioning and the will to win.” Severson, then thirty-four, had taken up golf, joined a country club, moved into a gated San Clemente development—next door to just-elected President Nixon’s “Western White House,” no less—and bought a new Jaguar sedan, which he kept clean and sand-free.

Severson’s introduction to pot in early 1968 seemed to break his bourgeois fetters at a single blow—or exhale. Before Christmas of that year, he traded his longboard for a new shortboard, grew a luxuriant Sergeant Pepper’s moustache, and began to reassemble his magazine. The first and biggest change was to turn the editor’s seat over to Drew Kampion, an intense, Dylan-loving, twenty-four-year-old Buffalo-born transplant with a college English degree who put in enough hours at Malibu during the boom years to know who was hot and who was posing. Kampion was a prodigious writer; earnest and cynical by turns; a peacenik with a sharp tongue and a great sense of humor. He was the driving force behind what was called the “new” Surfer, but other talented Surfer newcomers also did their part: art director Hy Moore, photo editor Brad Barrett, and a sublimely gifted teenage photographer named Art Brewer.

SURFER MAGAZINE, 1968.

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