The Global Code: How a New Culture of Universal Values Is Transforming Business and Marketing by Clotaire Rapaille

Author:Clotaire Rapaille [Rapaille, Clotaire]
Language: eng
Format: epub
Tags: International, General, Business & Economics, Marketing
ISBN: 9781466879348
Google: Q2JpBgAAQBAJ
Publisher: Macmillan
Published: 2015-09-29T21:09:59+00:00

“Tea with us became more than an idealization of the form of drinking; it is a religion of the art of life . . . Teaism was Taoism in disguise.”

—Okakura Kakuzo

The same framework applies to human sexuality. For example, many people still assume that the Kama Sutra is merely a sex book detailing exotic sex positions. But in reality, the Kama Sutra’s objective was much more sophisticated. Intended to be a guide on how we can live more fulfilled and virtuous lives when it comes to family, love, work and sex, it’s about seeking the highest levels of gratification in a virtuous and honorable manner. It’s about the art of sensuality, desire and pleasure.

Different cultures deal with reptilian needs like sex, eating and sleeping in different ways. But the ones that are more on-code are the ones that are concerned with seeking a more refined quality in simple pleasure rather than opting for immediate gratification that leaves little room for experiencing true and more meaningful pleasure.

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