The Copywriter’s Handbook by Bly Robert W

Author:Bly, Robert W. [Bly, Robert W.]
Language: eng
Format: epub, mobi
Publisher: Holt Paperbacks
Published: 2010-03-31T14:00:00+00:00

WHAT IS A PRESS RELEASE?

A press release is a printed news story prepared by an organization and distributed to the media for the purpose of publicizing the organization’s products, services, or activities.

Here’s a sample of an effective release typed in the proper press-release format:

FROM: Kirsch Communications, 226 Seventh Street, Garden City, NY 11530

For more information please call: Len Kirsch, 516-555-4055

FOR: Pinwheel Systems, 404 Park Avenue South, New York, NY 10016

Contact: John N. Schaedler, President, 212-555-5140

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