Summary: What Customers Really Want by BusinessNews Publishing

Author:BusinessNews Publishing
Language: eng
Format: epub
Publisher: BusinessNews Publishing
Published: 2016-09-22T00:00:00+00:00

To begin the process of differentiating yourself better:

Start with the six basic questions news reporters ask – and look for ways you can create a differentiation strategy. The six basic questions are:Who are our customers?

What are customers doing with our products?

When do customers make their actual purchase decision?

Where do customers use our product or service?

Why do customers need us in the first place?

How do customers use us to solve their problems?

Carry out your own SWOT analysis – meaning look thoughtfully at your organization’s:Strengths

Weaknesses

Opportunities

Threats

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