Summary by Readtrepreneur Publishing

Author:Readtrepreneur Publishing
Language: eng
Format: epub
Tags: the emyth revisited, Michael gerber, the emyth revisited audiobook, the emyth revisited summary, the emyth revisited paperback, the emyth revisited audible, cognitive psychology, social sciences, small business
Publisher: Readtrepreneur Publishing
Published: 2018-06-12T16:00:00+00:00

5. The Model Will Provide a Uniformly Predictable Service to the Customer

A BUSINESS MUST NOT only look orderly but also act that way in order to function predictably and uniformly. Most customers prefer to have a control of their experience. They want to know what to expect.

Knowing your business, having affable and efficient employees, and delivering excellent results will matter much less if you don’t provide a consistent experience to your customers. Expectations are created during the first meeting with your customers, and if their expectations are not met when they return, you will easily lose them.

You can’t give your customer a wonderful experience and then suddenly take it away. Remember that they can always go somewhere else.

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